Crude is an eclectic collective founded with the firm purpose of developing a strong underground music scene in the city of Madrid
crude
Editorial design
Photography
Year 2019
Photography
Year 2019
![](https://freight.cargo.site/t/original/i/448973f888c1f85c7894f804bb6342115f23b0a669c29f47aafd920e2314f096/cr_triple3.jpg)
Since their motto is Devotion for light and sound, we created a daring visual language that combines contemporary elements such as the logotype and the type system with a distorted photographic treatment that simulates the experience of being in an underground club or venue.
![](https://freight.cargo.site/t/original/i/2863c680776b5c000985377d044bb28a68019622a098c38c25bb74ff4c022a9e/cr_entradas.jpg)
![](https://freight.cargo.site/t/original/i/a8e5b88e1ba389ac08b9a3722b9b61298fa257cdc902a1bddaa24517092d3320/Crude_text4.jpg)
![](https://freight.cargo.site/t/original/i/465da4b0ed06f4c1bd935b6e3f1ab780a1b01a818d76ed7e4f5dd9c2f18f82e1/cr_polseres.jpg)
![](https://freight.cargo.site/t/original/i/589016d842793ec506d5a4fcdcec7704f8ce03224b88fc6257d3430f2fe53558/cr_cartells.jpg)
![](https://freight.cargo.site/t/original/i/8bb7f3ad63c50e4229c1161070f86f99d260ed261c7a1b6e1aa93c6eca5c454c/cr_sudadera2.jpg)
![](https://freight.cargo.site/t/original/i/d84ea3c57c3957d59ef2a9db6b510a5bbc5e29276d3e0375c47b2a2e079c2b25/cr_samarreta3.jpg)
The collective's motto is complemented with the phrase (380 / 780 nm) + (20 / 20.000 Hz), which corresponds to the visible spectrum (wavelengths visible by a typical human eye) and the audio frequency range perceived by human brain.
![](https://freight.cargo.site/t/original/i/26e8ef49639dee405cf3f1fa0306bb97888c7f4c9480ac0d3d7f8e05d0f560d3/Crude_text.jpg)
![](https://freight.cargo.site/t/original/i/48cb6d48bbbee11fbff662e8fd4aba32f881a5446966ac076fa5add2be7c8680/cr_web3.jpg)
![](https://freight.cargo.site/t/original/i/a0755d666057fd9f622115c14bbde9a6c580b0db4823dd18d1284b13951c544e/cr_disco.jpg)